The Happy Medium Approach
The sweet spot, the optimal position.
You’re growing at a rate that is sustainable and enjoyable, not overstressed or stagnant.
Whether it’s spending more time with your family or total market domination, our courses are designed to move you towards your goals, in business and in life.
North Star
Everything we do has your overarching goal in mind. We are intentional and strategic about every move you make in your business.
When we get deep in to the forest of our project, we’ll always check to see that our North Star is still visible and we are heading in the right direction.
Balance
Happy Medium is about finding balance and clarity in the competing tensions of business. This means finding the sweet spot in all areas:
Intuition vs Data | Over-engineering vs Chaos | Process vs Free Flow | Maintaining Protocol vs Growing and Evolving | Life vs Work
People
At the end of the day, everything is about people. Whether it’s your customer, your staff, your suppliers or you, people are what really matters.
We design solutions that intuitively embrace human psychology, recognising that if you make the right thing easy and enjoyable, people will naturally gravitate to the path.
Headspace
The principal goal of efficiency is to recover and prioritise headspace. This means having more time and energy for the decisions that are important.
We recognise that more time spent thinking deeply and doing the activities that recharge and invigorate us, makes us better operators in the day-to-day.
About
Madeleine Jackson, Founder
Madeleine Jackson is a business efficiency consultant and strategic advisor who specialises in helping creative businesses thrive through practical problem-solving and streamlined operations.
With over a decade of experience across operations, project management, and business transformation, Madeleine brings a unique perspective that bridges the gap between creative vision and operational excellence.
As the founder of Happy Medium, she works with creative entrepreneurs and small business owners to implement sustainable systems and processes that create more time for creativity while driving better business outcomes.
Her approach combines lean methodology with design thinking principles to deliver solutions that are both effective and adaptable to the unique needs of creative enterprises.
When she's not helping businesses transform their operations, Madeleine writes about business efficiency, creative entrepreneurship, and the intersection of creativity and systematic thinking.
“Madeleine does a fantastic job of empowering you to feel confident in taking what you’ve learned and committing to continued development and growth for your business”
- Bec, Studio Manager, ED.
Testimonials
“It’s been a game-changer for us.”
"Madeleine's support has been invaluable in handling the rapid growth of our business.
We've managed the surge in workload seamlessly, enabling us to accept and manage a significantly increased volume of work.
The automation she introduced has saved us countless hours, especially in event planning and administration. Without addressing these challenges, our growth would have been stunted.”
- Sarah, Owner at The Market Folk
“Essential for any business looking to reduce time sinks and improve profitability.”
“Happy Medium’s contribution to our systems and processes at ED. has significantly improved our operations and ultimately our bottom line.
With her foresight for potential challenges, she implemented robust systems that have provided our team with a solid structure and a set of frameworks guiding all of our work.
Her understanding of both business and data underpinned these improvements.”
- Eric, Owner at ED.