I want to talk about the the value of complexity.  

When we embrace complexity we can design effective solutions for real world problems.  

There are three concepts of complexity:  

1. Complex systems deliver outcomes for their users, not their viewers.  

2. Simple does not always mean better

3. Legibility comes with expertise 

Ever feel like you're working harder but not necessarily smarter? Or maybe you're not quite sure if all those late nights are actually moving your business forward?

When you're running a business, it’s easy to rely on gut feel to gauge how things are going. While intuition is valuable, having real data to back up your decisions can be a game-changer. The good news? You don't need complex spreadsheets or a degree in data science to make this happen.

The true value of technology lies in the problem it is solving. In contrast to shoehorning the latest technology into every scenario, the best solutions come from deep immersion in the field, understanding the ecosystem and determining how best to utilise this technology to address a specific problem.

Having worked in both worlds, I’ve found that there is a happy medium (wink), where these tools, tweaked and tuned to the creative context, can be hugely valuable for focusing mental energy where it is used best - delivering efficiencies for those businesses that run on mental energy.

Every day the average person makes hundreds of micro decisions, if you are a mum, you probably make thousands. What is a micro decision I hear you ask? 

A micro decision is the split second decision between every thing you think and do.  These are the tiny thoughts between the intention and action;